Plate 01Switchboard

One person.The whole pipeline.

I design the product, write the code, ship it, rank it, run the paid media that fills it, and produce the ad creative. Six products live in production across a Dubai group in legal consultancy, e-commerce, general trading and management consultancy.

See the workWatch the 60s introDownload CVStart a project
  • 6 PRODUCTS LIVE
  • 5 BUSINESSES ON ONE AI CONSOLE
  • 4 DIVISIONS IN-HOUSE
  • 3 AD PLATFORMS
  • 200+ SKUS
  • 10+ YEARS
N-01 · NEXUSAGENTIC AI / ROUTINGN-02 · ZIPICKASHOPIFY / META ADSN-03 · BULLIONEDGEPWA / OFFLINE-FIRSTN-04 · RANCHO FELIPENEXT.JS / BOOKINGN-05 · ABSH LAWTECHNICAL SEON-06 · SOCIAL SUITEREACT / CONTENT OPS
Design the productWrite the codeShip itRank itRun the paid mediaCut the creative
Plate 02Rev A

Briefing

Sixty seconds, in his own words.

The same introduction that runs on the Upwork profile, in full and unedited. It states what is on this page in the order a buyer asks for it: what I do end to end, where it is already running, and what to send me. Sound is off until you turn it on.

Transmission9:16 · 0:60
0:00 / 1:00
ReadoutSound off
Transcript
Format
9:16 · 720×1280 · H.264
Runtime
60 seconds
Audio
Spoken, single take
Plate 03Rev A

Capability

Four claims, each with the work that proves it.

Plate 04Rev A

Work

Six live products and four supporting operations.

Supporting operations

Plate 05Rev A

Services

What you can hire, and what gets handed over.

  • SVC-01

    AI video ads & editing

    Scroll-stopping vertical ad creative, produced end to end without booking a studio, a crew or talent.

    • Hook writing, scripting and ad copy
    • AI-generated UGC-style talent and scenes
    • Editing, cutting, subtitling and sound
    • Thumbnails and cover frames
    • 9:16, 1:1 and 16:9 exports per platform
    • Creative variants built for A/B testing

    Higgsfield · Veo · Google Flow · CapCut · Photoshop

    ProofAI UGC Ad LibraryZipicka Social Video Library
    Buy this, fixed scopeFrom $149 · 3 days ↗
  • SVC-02

    Social & search ad campaigns

    Meta, Google and TikTok campaigns run against CPL, CPA and ROAS — not impressions.

    • Ad account, pixel and conversion API setup
    • Campaign and ad-set architecture
    • Audience building, lookalikes and retargeting
    • Creative testing cycles
    • Budget pacing and scaling decisions
    • Monthly reporting against agreed targets

    Meta Ads · Google Ads · TikTok Ads · Advantage+ · Performance Max

    ProofZipickaABSH Law
    Buy this, fixed scopeFrom $199 · 4 days ↗
  • SVC-03

    Technical & local SEO

    Get found for what customers actually type, including the way people search in the UAE.

    • Technical audit and fixes
    • On-page and content architecture
    • Schema and structured data
    • Sitemaps, robots and indexation
    • Core Web Vitals and site speed
    • Local and multi-emirate targeting

    Search Console · GA4 · Lighthouse · Schema.org

    ProofABSH LawZipicka
    Buy this, fixed scopeFrom $69 · 4 days ↗
  • SVC-04

    Full-stack web & app build

    Wireframe to live domain — marketing sites, web apps, progressive web apps and internal tools.

    • UI/UX design and a component system
    • React / Next.js front-end build
    • APIs, webhooks, auth and session flows
    • Offline-first PWAs, installable on phones
    • Responsive down to 320px, WCAG-checked
    • Deploy, domain, SSL and analytics wired in

    Next.js · React · TypeScript · Tailwind · Node · Vercel

    ProofRancho FelipeBullionEdge ProNexus Agentic OS
  • SVC-05

    Shopify & e-commerce

    A UAE-ready store built, merchandised and pointed at the payment methods buyers here actually use.

    • Theme development and custom sections
    • Catalogue, SKU and collection architecture
    • Cash on delivery plus Tabby and Tamara
    • Cart and checkout UX
    • Marketplace storefronts — noon, Amazon.ae, Carrefour UAE
    • Email and WhatsApp retention automation

    Shopify · Liquid · Tabby · Tamara

    ProofZipickaZipicka Business Hub
    Buy this, fixed scopeFrom $149 · 3 days ↗
  • SVC-06

    AI agents & WhatsApp automation

    Put an AI on your front desk without putting your brand at risk — routed, guard-railed and handing over to a human when it should.

    • Intent classification and routing logic
    • LLM integration against your own content
    • Guardrails: PII scanning and grounding checks
    • Automatic hand-off the moment a human replies
    • Fallback replies so no customer is left in silence
    • Operator console and admin tier

    Claude · GPT · Gemini · Node · Webhooks

    ProofNexus Agentic OS
    Buy this, fixed scopeFrom $299 · 7 days ↗
  • SVC-07

    Tracking, analytics & CRO

    Know which dirham made which sale, then fix the step where the rest are dropping out.

    • GA4 and Google Tag Manager setup
    • Meta Pixel and Conversions API
    • Event and conversion tracking plans
    • Funnel analysis and drop-off reporting
    • Landing-page and checkout optimisation
    • Dashboards the business will actually read

    GA4 · GTM · Meta CAPI · Search Console

    ProofZipickaZipicka Business Hub
    Buy this, fixed scopeFrom $79 · 2 days ↗
  • SVC-08

    Product imagery & brand assets

    The still half of the campaign, matched to the video so the whole funnel looks like one brand.

    • Product photo editing and retouching
    • Banner sets sized per placement
    • Thumbnails and cover art
    • Ad copy and caption writing
    • Reviews and UGC merchandising blocks

    Photoshop · Lightroom · Canva

    ProofZipickaAI UGC Ad Library
    Buy this, fixed scopeFrom $49 · 2 days ↗
  • SVC-09

    Landing pages & funnels

    One page with one job: turn the click you already paid for into an enquiry or a sale.

    • Offer and message hierarchy before any design
    • Fast, mobile-first page built to convert
    • Lead capture wired to your inbox or CRM
    • Thank-you and follow-up sequence
    • Conversion tracking on every step
    • A/B variants when there is traffic to test with

    Next.js · Shopify · WordPress · GA4 · Meta CAPI

    ProofABSH LawRancho Felipe
    Buy this, fixed scopeFrom $249 · 5 days ↗
  • SVC-10

    WordPress & CMS sites

    A site your team can update without calling a developer every time a price changes.

    • Theme build or customisation
    • Editable page and content structure
    • Blog, categories and internal linking
    • Forms, bookings and enquiry routing
    • Speed, security and backup setup
    • A short handover walkthrough for your team

    WordPress · PHP-based themes · Cloudflare · Lighthouse

    ProofABSH LawZipicka
  • SVC-11

    Marketplace storefronts

    Get your catalogue listed where people already shop — noon, Amazon.ae and Carrefour UAE.

    • Seller account and storefront setup
    • Listing architecture, titles and attributes
    • Product imagery prepared per marketplace spec
    • Catalogue upload and variant mapping
    • Pricing, promotions and stock sync
    • Reviews and content compliance checks

    noon.com · Amazon.ae · Carrefour UAE · Shopify

    ProofZipickaZipicka Business Hub
  • SVC-12

    Site care, speed & uptime

    The unglamorous retainer that stops a site quietly rotting after launch.

    • Core Web Vitals and Lighthouse tuning
    • Broken links, redirects and indexation fixes
    • Dependency, plugin and security updates
    • DNS, SSL and domain renewals watched
    • Cross-browser and device QA after changes
    • A monthly note on what changed and what it cost

    Lighthouse · Search Console · Cloudflare · Vercel · GitHub

    ProofBullionEdge ProRancho Felipe
  • SVC-00Yours

    Custom project

    Most real briefs are two or three of the twelve at once. Describe the outcome you want and I will scope the combination — one price, one timeline, one person accountable for all of it.

    1. 01You describe the outcomeIn your words, not in service names. What should be true in three months that is not true now?
    2. 02I name which of the twelve it touchesIn writing, with what each part is for. If something on the list will not move your number, I say so and leave it out.
    3. 03One scope, one invoiceNot four quotes to reconcile and nobody to blame when the build and the ads disagree.
    ProofNexus Agentic OSZipicka
    Describe your project

Ready when you are

Send a brief, get a real answer.

Two minutes of questions — what you need, when, and roughly what it is worth to you. No call required to get started.

Start a project@Vanzkielz ↗
How it runs
  1. 01

    Scope

    A call, then a written scope: what ships, what it runs on, and what we measure it against.

  2. 02

    Build

    Work in the open with a preview link from day one, so there is never a big reveal that misses.

  3. 03

    Ship

    Live on your domain, your accounts, your ad manager. Handover includes the logins and the docs.

  4. 04

    Report

    Numbers against the targets set in step one. If something is not working, it gets said out loud.

Plate 06Rev A

Stack

Grouped by discipline, not by logo.

DIV A

Growth, Commerce & Creative

Everything that puts customers in front of the product and turns them into revenue.

Paid Media
Meta Ads — campaigns, ad sets, creative, Advantage+, catalogue & retargeting · Google Ads — Search, Performance Max, Shopping · TikTok Ads · audience building & lookalikes · creative A/B testing · budget pacing · CPL, CPA & ROAS reporting
SEO
On-page, off-page & technical SEO · keyword & competitor research · schema & structured data · sitemaps & robots · site speed & Core Web Vitals · internal linking & content architecture · local & multi-emirate SEO
Analytics & CRO
Google Analytics 4 · Search Console · Google Tag Manager · Meta Pixel & Conversions API · event & conversion tracking · funnel analysis · landing-page & checkout optimisation
E-Commerce
Shopify build & management · catalogue, SKU & collection architecture · pricing, promotions, COD and Tabby / Tamara BNPL · UAE marketplaces — noon.com, Amazon.ae, Carrefour UAE · email, WhatsApp & retention automation · reviews & UGC merchandising
AI Video & Creative
AI UGC-style video ad production · hooks, scripting & ad copy · video editing, cutting & subtitling · photo editing & product retouching · thumbnail & banner design · Higgsfield · Veo · Google Flow · CapCut · Photoshop · Lightroom · Canva
Business
Team supervision · client & stakeholder communication · negotiation & closing · vendor management · budget ownership · data-driven decision making · customer success
Spoken languages
English — professional working proficiency · Filipino — native
DIV B

Engineering & Technical Stack

Everything that designs, builds, ships and keeps the product running.

Languages
JavaScript (ES6+) · TypeScript · Python · HTML5 · CSS3 · Liquid · SQL · JSON · Bash & shell scripting · Regex
Front-End
React · Next.js (App Router) · Tailwind CSS · Vite · responsive & mobile-first UI/UX · component & design systems · CSS Grid & Flexbox · motion & micro-interactions · semantic markup & WCAG accessibility
Back-End & Data
Node.js · REST & JSON APIs · serverless & edge functions · webhooks · auth, session & licence-key flows · offline state with localStorage & IndexedDB · data modelling · Python automation & scripting
Apps & Platforms
Progressive Web Apps — offline-first, installable · Shopify theme & store development · mobile-first retail apps · WordPress · landing-page systems
AI Engineering
Agentic workflow architecture · prompt engineering · LLM API integration (Claude, GPT, Gemini) · intent classification & routing logic · guardrails, PII scanning & grounding checks · fallback & human-escalation design · Claude Code · GitHub Copilot · Codex
DevOps & Tooling
Git & GitHub · Vercel · Netlify · GitHub Pages · CI deploy previews · DNS, domains & SSL · Cloudflare · Lighthouse & Core Web Vitals · Chrome DevTools · cross-browser & device QA
Ralph Ivan SimeonDigital Marketing ManagerFull-Stack DeveloperAI & E-Commerce SpecialistDubai · UAE
Plate 07Rev A

Creative

AI UGC ad production run in-house.

Hook writing, scripting, generation, editing, subtitling, thumbnail design and publishing — every step produced in-house, which is why creative testing is never blocked on a studio booking. These run across Facebook, Instagram, TikTok and YouTube.

  • Zipicka — 20% off promo

    9:16 · 30s

  • Zipicka — creator product review

    9:16 · 10s

  • Skincare — problem-hook cut

    9:16 · 15s

  • Beauty — testimonial cut

    9:16 · 15s

  • Lip product — curiosity hook

    9:16 · 20s

Plate 08Rev A

Background

Ten years of commercial work under the engineering.

  1. 2026 —

    Digital Marketing Manager — Web Development & AI Systems

    Juris Prime Group — Al Barsha 1, Dubai, UAE

    Legal Consultancy · E-Commerce · General Trading · Management Consultancy

    Owns the group's entire digital function in-house across four divisions. Runs the store's paid social on Meta and TikTok — 110K and 196K impressions on AED 203 and AED 353 respectively, at AED 0.07 and AED 0.03 a click — and reports the conversion gaps as plainly as the reach: the missing Meta Pixel that made those clicks unprovable, and the junk traffic network switched off mid-campaign when cheap clicks were not converting.

  2. 2022–2026

    Administrative Marketing Manager

    Casa Federico Nature Resort — Philippines

    Sales operations and marketing strategy; built the web presence and enquiry funnel that reduced dependence on third-party booking channels.

  3. 2017–2022

    Booking Specialist Supervisor

    Casanova Travel and Tours — Philippines

    Reservations, supplier coordination, pricing and itineraries; supervised booking operations against sales targets.

  4. 2016–2017

    Sales Associate

    Grabcar Philippines — Philippines

    Field sales for Grab's ride-hailing launch — recruited and onboarded driver-partners from first contact through activation, against weekly signup targets.

  5. 2014–2016

    Desk Officer

    Rockfort Lending Inc. — Philippines

  6. 2011–2014

    BSc Business Administration, Major in Financial Management

    Montessori Professional College — Philippines

Ralph Ivan Simeon — Digital Marketing Expert, SEO Analyst, Full-Stack Developer, E-Commerce Specialist, DubaiOperatorRev A

Ralph Ivan Simeon

  • Digital Marketing Expert
  • SEO Analyst
  • Full-Stack Developer
  • E-Commerce Specialist

Al Barsha 1, Dubai, UAE

On being self-taught

The degree is in financial management. The engineering is self-taught — front-end and full-stack development, technical SEO, Shopify and applied AI systems, learned by shipping. Ten years in marketing, sales and customer experience came first, which is why the code is always pointed at a commercial outcome rather than at itself.

Verified by a third party
Google Ads AI-Powered Performance — CertifiedGoogle Analytics — Certified

Certifications

Self-taught is a fact about how the engineering was learned, not a gap in it — but it is fair for a stranger to want someone other than me to have checked. These are current, they carry certificate IDs, and two of the three expire, which is stated rather than hidden.

  • AI-Powered Performance Ads Certification

    Google

    Campaign structure, bidding and creative for Google's automated ad products — the buying side of paid search.

    ID
    193267004
    Issued
    Validity
    Valid to Sept 2027

  • Google Analytics Certification (2026)

    Google

    GA4 measurement: event and conversion modelling, reporting, and reading what a campaign actually did.

    ID
    193354623
    Issued
    Validity
    Valid to Sept 2027

  • Drive Advertising Revenue with Google Ad Manager

    Google

    The publisher side: ad inventory, yield and monetising traffic you already own, rather than buying more of it.

    ID
    57183 193358481
    Issued
    Validity
    No expiry
Plate 09Rev A

Resume

Read it in the browser or take the PDF.

Inline preview unavailable

This browser will not display a PDF in the page. Open it in a new tab or download it instead.

Open PDF

Document

Curriculum Vitae 2026

Ralph_Ivan_Simeon_CV_2026.pdf · REV A · 2026

Holder
Ralph Ivan Simeon
Title
Digital Marketing Manager · Full-Stack Developer · AI & E-Commerce Specialist
Download PDFFull-page view
Plate 10Rev A

Contact

Direct lines, no forms.

Al Barsha 1, Dubai, UAE

Two ways to work together.

Track A

Hire the whole function

A full-time digital marketing, e-commerce or full-stack role in the UAE — one person covering development, SEO, paid media and creative.

Download CV
Track B

Hire a project

Freelance and contract work for clients anywhere in the world — remote by default, on-site across the UAE. Fixed-scope builds, campaign management, or ongoing creative volume.

Start a project
Or buy outrightFrom $49 · Upwork

Fixed scope, fixed price, no call first

Packaged versions of the services above, bought outright. Upwork holds the payment until you have approved the work.

Download CV (PDF)

What working with me looks like

Full in-house digital

On request

One hire covering development, SEO, paid media and creative production for a business or group.

Build & launch

On request

A defined product — site, store, PWA or internal tool — from wireframe to live domain, with SEO and tracking wired in.

Growth retainer

On request

Ongoing paid media across Meta, Google and TikTok plus technical SEO, reported monthly against CPL, CPA and ROAS.

Creative on tap

On request

A monthly batch of AI UGC video ads and matching stills, so creative testing never runs dry between campaigns.

Location
Al Barsha 1, Dubai, UAE — on-site across the UAE, working remotely with clients anywhere
Nationality
Filipino
Languages
English (professional working proficiency), Filipino (native)
Connect on LinkedIn

Coverage · worldwide

Dubai · UTC+4

Remote work has no border. The bars below are each region’s ordinary working day, drawn on the Dubai clock — so you can see the offset at a glance.

  • UAE — on-siteGST
    same

    Home base · 09:00–18:00

    UAE — on-site: the home base, working day 09:00 to 18:00.
  • Europe & UKGMT / CET
    −4h

    13:00–22:00 Dubai · −4h

    Europe & UK: their working day is 13:00 to 22:00 Dubai time, −4h from Dubai.
  • Africa — EastEAT
    −1h

    10:00–19:00 Dubai · −1h

    Africa — East: their working day is 10:00 to 19:00 Dubai time, −1h from Dubai.
  • South & SE AsiaIST / SGT
    +1½h

    07:30–16:30 Dubai · +1½h

    South & SE Asia: their working day is 07:30 to 16:30 Dubai time, +1½h from Dubai.
  • Asia-PacificPHT / SGT
    +4h

    05:00–14:00 Dubai · +4h

    Asia-Pacific: their working day is 05:00 to 14:00 Dubai time, +4h from Dubai.
  • AustraliaAEST
    +6h

    03:00–12:00 Dubai · +6h

    Australia: their working day is 03:00 to 12:00 Dubai time, +6h from Dubai.
  • Americas — EastET
    −9h

    18:00–03:00 Dubai · −9h

    Americas — East: their working day is 18:00 to 03:00 Dubai time, −9h from Dubai.
  • Americas — WestPT
    −12h

    21:00–06:00 Dubai · −12h

    Americas — West: their working day is 21:00 to 06:00 Dubai time, −12h from Dubai.
Home baseClient working dayDubai daytime

Bars show each region's standard 09:00–18:00 working day drawn on the Dubai clock; daylight saving shifts some by an hour. Meetings are scheduled to the client's timezone, not mine — an evening call for a New York start is normal, not an exception.