The problem
A law firm with no organic presence in a search market where competitors bid heavily on the same terms.
What was built
A responsive corporate website with practice-area and service pages, enquiry capture, and on-page plus technical SEO targeting UAE legal-consultancy search terms.
The engineering decision
Content architecture built around how UAE clients actually search — by problem, not by legal category — with internal linking that concentrates authority on the practice-area pages.
How I built it
- Languages
- HTMLCSSJavaScript
- Frameworks & libraries
- No framework, hand-written
- Apps & tools
- Google Search ConsoleLighthouseChrome DevTools
- Hosting & data
- Hostingerabshlaw.com domain
- 01
Search-led structure
Pages organised around how UAE clients search, by the problem they have rather than the legal category.
- 02
Build
Hand-coded responsive HTML, CSS and JavaScript, with no framework weight.
- 03
Lead capture
Enquiry forms on the practice-area and service pages.
- 04
Technical SEO
Internal linking that concentrates authority on the practice-area pages, metadata, sitemaps and Search Console monitoring.
Next plate
BroadlarkA multi-tenant social media platform, formerly Social Suite: connect the accounts, compose once, adapt per network, schedule, publish and analyse.