The problem
Five UAE businesses — e-commerce, attestation and notary, a law firm, real estate and litigation — shared one WhatsApp number. Every message had to be read by a human before it could be pointed at the right business, and nothing guaranteed a reply.
What was built
A switchboard that classifies each incoming enquiry by what it actually asks, in English or Arabic, and routes it to the right business. When the signal is ambiguous it asks the customer instead of guessing. The AI pauses automatically the moment a human agent replies. Operator sign-in, a separate administrator tier, and a public QR link hub for customers.
The engineering decision
The interesting part is the governance gate. Every AI reply is scanned for personally identifiable information and checked by an independent grounding judge before it is allowed to send, with a stricter bar applied to the law-firm node. If any part of the pipeline fails, a fallback reply still goes out and the conversation is flagged for human follow-up — so no customer is ever left in silence.
Next plate
ZipickaA licensed Dubai e-commerce store built concept to launch — then marketed by the same person who built it.