Resume

Experience

1. 2026 —

   Digital Marketing Manager — Web Development & AI Systems

   Juris Prime Group — Al Barsha 1, Dubai, UAE

   Legal Consultancy · E-Commerce · General Trading · Management Consultancy

   Owns the group's entire digital function in-house across four divisions. Runs the store's paid social on Meta and TikTok — 110K and 196K impressions on AED 203 and AED 353 respectively, at AED 0.07 and AED 0.03 a click — and reports the conversion gaps as plainly as the reach: the missing Meta Pixel that made those clicks unprovable, and the junk traffic network switched off mid-campaign when cheap clicks were not converting.

2. 2022–2026

   Administrative Marketing Manager

   Casa Federico Nature Resort — Philippines

   Sales operations and marketing strategy; built the web presence and enquiry funnel that reduced dependence on third-party booking channels.

3. 2017–2022

   Booking Specialist Supervisor

   Casanova Travel and Tours — Philippines

   Reservations, supplier coordination, pricing and itineraries; supervised booking operations against sales targets.

4. 2016–2017

   Sales Associate

   Grabcar Philippines — Philippines

   Field sales for Grab's ride-hailing launch — recruited and onboarded driver-partners from first contact through activation, against weekly signup targets.

5. 2014–2016

   Desk Officer

   Rockfort Lending Inc. — Philippines

Education