Plate 09REV A · 2026

Resume

Ralph Ivan Simeon — Video Editor · Digital Marketing Manager · Full-Stack Developer · AI Specialist. Read it in full below, or take the PDF. Nothing here is behind a form.

Ralph_Ivan_Simeon_CV_2026.pdf
PDF · REV A · 2026

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Experience

  1. 2026 —

    Video Editor — Short-Form Content (Remote)

    Market Your Architecture (MYA) — Remote

    Founder-led content · Instagram Reels · TikTok · YouTube Shorts

    Edits the founder's talking-head and AI-avatar reels about AI tools and Claude, to the content lead's house standard: hard cuts, one fixed caption line, a static hook, voice-only mix. Delivered 12 reels in the first five days, and the first eight were all approved. Motion graphics are built from real footage — product sites recorded live, official demos, GitHub repos — and animated in code.

  2. 2026 —

    Digital Marketing Manager — Web Development & AI Systems

    Juris Prime Group — Al Barsha 1, Dubai, UAE

    Legal Consultancy · E-Commerce · General Trading · Management Consultancy

    Owns the group's entire digital function in-house across four divisions. Runs the store's paid social on Meta and TikTok — 110K and 196K impressions on AED 203 and AED 353 respectively, at AED 0.07 and AED 0.03 a click — and reports the conversion gaps as plainly as the reach: the missing Meta Pixel that made those clicks unprovable, and the junk traffic network switched off mid-campaign when cheap clicks were not converting.

  3. 2022–2026

    Administrative Marketing Manager

    Casa Federico Nature Resort — Philippines

    Sales operations and marketing strategy; built the web presence and enquiry funnel that reduced dependence on third-party booking channels.

  4. 2017–2022

    Booking Specialist Supervisor

    Casanova Travel and Tours — Philippines

    Reservations, supplier coordination, pricing and itineraries; supervised booking operations against sales targets.

  5. 2016–2017

    Sales Associate

    Grabcar Philippines — Philippines

    Field sales for Grab's ride-hailing launch — recruited and onboarded driver-partners from first contact through activation, against weekly signup targets.

  6. 2014–2016

    Desk Officer

    Rockfort Lending Inc. — Philippines

Education

2011–2014

BSc Business Administration, Major in Financial Management

Montessori Professional College — Philippines

Growth, Commerce & Creative

Paid Media
Meta Ads — campaigns, ad sets, creative, Advantage+, catalogue & retargeting · Google Ads — Search, Performance Max, Shopping · TikTok Ads · audience building & lookalikes · creative A/B testing · budget pacing · CPL, CPA & ROAS reporting
SEO
On-page, off-page & technical SEO · keyword & competitor research · schema & structured data · sitemaps & robots · site speed & Core Web Vitals · internal linking & content architecture · local & multi-emirate SEO
Analytics & CRO
Google Analytics 4 · Search Console · Google Tag Manager · Meta Pixel & Conversions API · event & conversion tracking · funnel analysis · landing-page & checkout optimisation
E-Commerce
Shopify build & management · catalogue, SKU & collection architecture · pricing, promotions, COD and Tabby / Tamara BNPL · UAE marketplaces — noon.com, Amazon.ae, Carrefour UAE · email, WhatsApp & retention automation · reviews & UGC merchandising
AI Video & Creative
AI UGC-style video ad production · hooks, scripting & ad copy · video editing, cutting & subtitling · code-driven editing pipelines (Python, FFmpeg, OpenCV, Whisper) · Premiere Pro & After Effects · photo editing & product retouching · thumbnail & banner design · Higgsfield · Veo · Google Flow · CapCut · Photoshop · Lightroom · Canva
Business
Team supervision · client & stakeholder communication · negotiation & closing · vendor management · budget ownership · data-driven decision making · customer success
Spoken languages
English — professional working proficiency · Filipino — native

Engineering & Technical Stack

Languages
JavaScript (ES6+) · TypeScript · Python · HTML5 · CSS3 · Liquid · SQL · JSON · Bash & shell scripting · Regex
Front-End
React · Next.js (App Router) · Astro · Tailwind CSS · next-intl — multilingual & right-to-left · Vite · responsive & mobile-first UI/UX · component & design systems · CSS Grid & Flexbox · motion & micro-interactions · semantic markup & WCAG accessibility
Back-End & Data
Node.js · PostgreSQL & Prisma ORM · row-level security & multi-tenant data · Better Auth, Auth.js & Supabase · REST & JSON APIs · serverless & edge functions · webhooks · auth, session & licence-key flows · offline state with localStorage & IndexedDB · data modelling · Python automation & scripting
Apps & Platforms
Progressive Web Apps — offline-first, installable · Shopify theme & store development · mobile-first retail apps · Android app packaging (Trusted Web Activity) · React Native (Expo) · WordPress · landing-page systems
AI Engineering
Agentic workflow architecture · prompt engineering · LLM API integration (Claude, GPT, Gemini) · intent classification & routing logic · guardrails, PII scanning & grounding checks · fallback & human-escalation design · Claude Code · GitHub Copilot · Codex
DevOps & Tooling
Git & GitHub · Docker & Docker Compose · Linux VPS (Hostinger) & Caddy · Playwright & Vitest testing · Vercel · Netlify · GitHub Pages · CI deploy previews · DNS, domains & SSL · Cloudflare · Lighthouse & Core Web Vitals · Chrome DevTools · cross-browser & device QA